katie

Buyers are now more informed, tech-savvy, and demanding than ever before. To stand out, businesses need more than just a great product—they need a powerful brand. Here are the top five B2B branding strategies to focus on in the coming year:

In industries like healthcare, finance, and beyond, I see many organizations making a critical branding mistake: speaking to their employees with the same voice and tone they use for their clients. While it might seem efficient or consistent to treat all communications the same, your internal and external audiences have vastly different needs, goals, and relationships with your company. Trying to use the same voice for both can lead to confusion, disengagement, and even mistrust.

Last week, my husband and I finished a bathroom renovation that tested our patience and perseverance. Breaking down the walls and tiles with a hammer was incredibly satisfying, but the other foundational work was – to put it plainly – a pain in the ass.  

Let’s champion a culture of thoughtful feedback – one that values input without sacrificing efficiency. By harnessing the power of selective feedback, we can navigate the complexities of decision-making with confidence and clarity, driving sustainable growth and success.

Buzzwords may carry baggage from overuse or misinterpretation, but they also hold the potential for profound insights and perspectives when approached with an open mind. By reframing our understanding of these words, we can uncover new layers of meaning and unlock fresh possibilities in our personal and professional lives. So, the next time you encounter a disliked buzzword, pause to consider the deeper truths it might reveal. You might be surprised by what you discover.

Toxic optimism has continued to grow in the workplace. We aren’t talking about whether the glass is half empty or half full. No matter what your situation is or how difficult it is, there’s a huge difference between toxic optimism and being an optimistic person. Optimism in the workplace becomes toxic when someone wants to

True – they had nostalgia going for them. Around since 1959, they reach a cross-generational market. But, there are three ways their success has propelled them to the top that might be unseen.

Open Enrollment continues to be an afterthought at some companies, but when you think about your goals to attract and retain employees, this is a campaign that affects every team member. Giving your organization easy-to-understand information, a fun and engaging theme, and even a contest to sweeten the deal can be an example of a winning culture.

People can get so tired of this term. Hearing this from employers can sometimes indicate, “We want you to do it all but within our limited budget.” However, there’s a different point of view on what this means to me and why it’s a good thing.

It’s time to pay respect to the process and understand that communications is more than just putting words together for an email, article, blog, website copy, social media post, etc. There is strategy behind what is said, how often, and the way in which it’s presented. Every touchpoint, campaign, or site has its own purpose. Real and sustainable impact takes continued investment – not a one-sheeter.