LIBRARY
This library consists of articles and blogs written for clients, employers, and personal. We never get tired of the “aha!” moments when we write. While this doesn’t include all our work, each of these were selected because its message can resonate with many.
It’s a Different World | Why Your Internal and External Brands Should Speak in Different Voices
In industries like healthcare, finance, and beyond, I see many organizations making a critical branding mistake: speaking to their employees with the same voice and tone they use for their clients. While it might seem efficient or consistent to treat all communications the same, your internal and external audiences have vastly different needs, goals, and relationships with your company. Trying to use the same voice for both can lead to confusion, disengagement, and even mistrust.
Why Foundational Work is the Unsung Hero of Success
Last week, my husband and I finished a bathroom renovation that tested our patience and perseverance. Breaking down the walls and tiles with a hammer was incredibly satisfying, but the other foundational work was – to put it plainly – a pain in the ass.
Striking the Right Balance: Why Selective Feedback is Key
Let’s champion a culture of thoughtful feedback – one that values input without sacrificing efficiency. By harnessing the power of selective feedback, we can navigate the complexities of decision-making with confidence and clarity, driving sustainable growth and success.
Six Overused Buzzwords Paired with New Perspective
Buzzwords may carry baggage from overuse or misinterpretation, but they also hold the potential for profound insights and perspectives when approached with an open mind. By reframing our understanding of these words, we can uncover new layers of meaning and unlock fresh possibilities in our personal and professional lives. So, the next time you encounter a disliked buzzword, pause to consider the deeper truths it might reveal. You might be surprised by what you discover.
Why Toxic Optimism Should Be Fired from Your Office
Toxic optimism has continued to grow in the workplace. We aren’t talking about whether the glass is half empty or half full. No matter what
Why is the Barbie movie so successful even before it hits theaters?
True – they had nostalgia going for them. Around since 1959, they reach a cross-generational market. But, there are three ways their success has propelled them to the top that might be unseen.
5 Ways to Engage Your Employees During Open Enrollment
Open Enrollment continues to be an afterthought at some companies, but when you think about your goals to attract and retain employees, this is a campaign that affects every team member. Giving your organization easy-to-understand information, a fun and engaging theme, and even a contest to sweeten the deal can be an example of a winning culture.
Embracing The Term “Jack of All Trades”
People can get so tired of this term. Hearing this from employers can sometimes indicate, “We want you to do it all but within our limited budget.” However, there’s a different point of view on what this means to me and why it’s a good thing.
Can You Put 20 Years’ Experience in a One-Sheeter?
It’s time to pay respect to the process and understand that communications is more than just putting words together for an email, article, blog, website copy, social media post, etc. There is strategy behind what is said, how often, and the way in which it’s presented. Every touchpoint, campaign, or site has its own purpose. Real and sustainable impact takes continued investment – not a one-sheeter.
The Nitty Gritty Interview Details
We’ve all heard “the new normal” more times than we can count. When it comes to the workplace, so much has evolved since the start of the pandemic. Organizations are changing the way they work, and candidates are in the driver’s seat. However, the interview process and the questions asked have remained the same.
4 Reasons You Shouldn’t Be a People Pleaser in The Workplace
Declining a project, task, or collaboration doesn’t mean you don’t care about the workplace or your colleagues. It helps preserve time to make sure your priorities are at the forefront. Remember, working is a part of our life, not our entire life.
Leave Micromanagement and Complacency Behind | Become a Leader
As the new year approaches, it’s an opportunity to examine leadership styles and make a resolution on how to improve them. Together, we can build a better workforce and retain the talent we worked so diligently to attract.
Reimaging a World Without RFPs
Imagine this – you are interested in building a home. Contractors are plenty and you want to hire the right one to support your vision. Before you see any of their work, you ask them to fill out a fifty-page document so they can describe who they are. A couple weeks and one novel per contractor later, you set a meeting and ask them to tell you what they can do rather than asking them to customize your dream home.
The Single Biggest Problem in Communication
If ol’ Bernard Shaw could see us now. In early 20th century, he made this statement at a time of mailed letters, face-to-face discussions, and the introduction of the telephone. Can you imagine his astonishment in today’s world with countless ways to reach an audience? And yet, is anyone really listening?
Kindness, Fear & Ignorance | A Cautionary Tale
This is not a debbie-downer post but more a cautionary tale that I wish I could have read for myself 20 years ago. Would I have even listened to my older self? Probably not. Hopefully someone out there is much wiser at that age than I was.
The Art of Human Design
There is a big shift happening throughout our country as we move to understand the value of different personalities. Individuals, teams, and companies make concerted efforts to look for assessments that will define who they or their coworkers are in order to enhance collaboration and bring strengths to the surface.
Mid-Career Review – What are leaders looking for in an employer?
For those who are two decades into their careers, the workplace has changed dramatically in that short amount of time. When they got their first job, it was still the “first one in, last one out” mentality of how to be successful and how to get recognized for that next-in-line promotion. Employers wanted to see employees “eat, sleep, and live” their brand, and whatever life looked like outside the office wasn’t anything employers needed to know.
A Consistent Voice to Create Brand Ambassadors
Contrary to how it may feel for my fellow communicators, our industry has seen so many shifts about how the department is organized, who we report to in a company, and the best technology to connect with employees. That’s one of the beauties of communications though – we are constantly learning and adapting as roles, technology, and expectations evolve.
Put Meaning Behind Your Mentorship Programs
Job seekers and employees alike are over the “check the box” method. Without the full weight of the company behind its programs, we won’t see true change in company culture. And in today’s world, that’s the ultimate reason for staying or joining an organization.
The Ineffectiveness of Either/Or Assessments
With countless personality assessments out there, it can be difficult to decipher between them all. Which one is right for your organization, and which one will give you the biggest bang for your buck? At Mission Recruit, each of us has been through several “either/or” assessments, all of which ask the same set of questions. The purpose of these “tests” is to understand who you are and how you can work better with your team. However, we find these results fall short in providing real value.
Determining the Right Culture Fit for You
When jobseekers are on the hunt, you’ve got your ducks in a row when determining what to ask your potential employer. What does the team look like? What do you see for the future of this role? Is there a career path? And while we try to understand the company culture during the hiring process, it can be hard to get the answers you need in the few questions you ask.