Why is the Barbie movie so successful even before it hits theaters?

Buyers are now more informed, tech-savvy, and demanding than ever before. To stand out, businesses need more than just a great product—they need a powerful brand. Here are the top five B2B branding strategies to focus on in the coming year:

In industries like healthcare, finance, and beyond, I see many organizations making a critical branding mistake: speaking to their employees with the same voice and tone they use for their clients. While it might seem efficient or consistent to treat all communications the same, your internal and external audiences have vastly different needs, goals, and relationships with your company. Trying to use the same voice for both can lead to confusion, disengagement, and even mistrust.

Last week, my husband and I finished a bathroom renovation that tested our patience and perseverance. Breaking down the walls and tiles with a hammer was incredibly satisfying, but the other foundational work was – to put it plainly – a pain in the ass.  

Let’s champion a culture of thoughtful feedback – one that values input without sacrificing efficiency. By harnessing the power of selective feedback, we can navigate the complexities of decision-making with confidence and clarity, driving sustainable growth and success.

Buzzwords may carry baggage from overuse or misinterpretation, but they also hold the potential for profound insights and perspectives when approached with an open mind. By reframing our understanding of these words, we can uncover new layers of meaning and unlock fresh possibilities in our personal and professional lives. So, the next time you encounter a disliked buzzword, pause to consider the deeper truths it might reveal. You might be surprised by what you discover.