Your internal and external brands are intertwined. Without a strong employer brand, your bottom line will be impacted. The success of your recruitment and retention will be reflected in the story you tell and how you put it into action every day. Hiring a third-party perspective will give you unbiased feedback on ways to strengthen your internal brand. Leverage Communications is also a certified, woman-owned business that can be applied to your company’s diversity spend and offer federal and state tax benefits.